What are the benefits of using a keyword tool?

keyword tools have been an essential part of SEO for years and the benefits of using one are clear. For anyone looking to gain a competitive edge in their online content, understanding keyword research and analytics is essential. Thankfully, keyword tools are able to streamline this process.

A keyword tool is used to identify relevant keywords and phrases related to topics or services, along with useful data about search volumes and competitiveness. This helps writers determine which topics to target, how many people are searching for those terms, and how difficult it will be to rank for that term in the ever-competitive SERPs (Search Engine Results Pages).

One of the primary advantages of using a keyword tool is that it saves time. For each targeted keyword you'd like to rank for, many hours of research could be spent if done manually. A keyword tool cuts down on research time significantly by doing the grunt work for you.

Aside from basic keyword research, there are some unique advantages of using a keyword tool such as:

1) Measuring search trends over time: One can use this feature to measure how popular certain search terms have been over months or even years, helping you plan your content around peaks in popularity.

2) Pre-existing taxonomies: Some keyword tools come with pre-built taxonomies that help organize keywords into topics. This is helpful when planning content based around specific topics rather than gambling on singular keywords or phrases.

3) Creating ad groups: If you're running concurrent PPC campaigns (Pay Per Click), a keyword tool can help group similar keywords together into logical ad groups that make ad campaigns more cost effective and optimize performance accordingly.